 | E-Series /House Sellers Guide |  |  |  | |  | | MY HSR HOUSE SELLERS GUIDE What Every House Seller Must Know To Achieve Success |  | How Can I Sell My House For The Best Results And Without Any Hassle?
Your house is one of the most expensive assets of your family and life. Selling it can be a complicated, time-consuming, and costly process. It can result in great returns or major losses.
Therefore, how you sell your house is a very important decision. There are essentially three alternatives:
1. You Can Sell It On Your Own 2. You Can Sell It Through A Real Estate Agent 3. You Can Sell It Through A Professional Real Estate Specialist
In today’s highly competitive market, you can suffer heavy financial losses. At the same time, you can subject yourself to a painful and risky process which may result in frustrating legal suits. Therefore, you need to make the right choice. |  | | | |  | From experience, owners who sell their house on their own must respond to the following questions:
1. Am I updated on the latest market conditions, including past data and reliable projections?
2. Am I able to compare similar houses that are currently in the market, especially those that have been sold or not sold in the past six months? 3. Do you know the prices of comparable houses in the market?
4. Can you price correctly because if you price too low, you incur unnecessary losses and if you price too high, it will result in failure and a waste of time, money, and effort?
5. Are you using the latest technologies that will provide you with powerful, timely, and accurate information to make better-informed decisions? 6. Have you been properly trained, equipped, and guided to enhance the results?
7. Do you have a comprehensive suite of contracts, forms, and other documentations to meet the needs and requirements of different clients in a variety of situations?
8. Are you well versed with every clause and provision because they can hold back your sale for months or even years?
9. Do you know how to dress up your house creatively so that it will stand out in the market and attract qualified buyers?
10. Can you profile strengths and weaknesses of your house vis-à-vis the competition, overcome the weaknesses, and apply marketing techniques to make your house more appealing so as to get the best offers?
11. Can you conduct an integrated marketing campaign; besides advertising, that includes direct marketing, effective networking, and online promotions?
12. Do you know how to respond to the fast-changing fads and fashions of the market and position your house correctly without overexposing or under exposing your house?
13. Are you working closely with banks and other financial institutions to stay abreast of the latest home loan products?
14. Can you compare the various home loan products, explain the details, obtain confidential information about the buyers, respond to technical questions, and advise buyers on the most appropriate financial package to enjoy the best support and services?
15. Are you prepared to respond to every phone call including prank calls and calls from competitors, property sightseers, and nasty buyers and conduct viewings even at odd hours and can you suppress your emotions, prevent conflicts, respond to unreasonable criticisms, and cater to buyers’ whims and fancies?
16. Do you have a database of qualified buyers, including foreigners and expatriates so as to find the right buyer whose requirements match that of your house and is therefore willing to pay top dollars for it?
17. Do you know how to protect yourself against unscrupulous buyers who are skilled in employing highly unethical and manipulative tactics to try and lure you into a trap?
18. Can you ensure the safety of yourself, your family members, and belongings in the house especially when you are serving strangers alone?
19. Do you know how to ‘read’ the buyer’s mind, appeal to his / her emotional needs, respond to snide remarks and frustrating questions, and negotiate different terms and conditions in your favour?
20. Do you know how to follow-up with buyers without sounding desperate, work with professionals from legal, financial, and property disciplines, and manage closing details?
If you cannot confidently answer ‘Yes’ to all of the above questions, you will waste a lot of time, effort, and money to sell your house. In addition, when you take yourself away from your work and other endeavours, you will incur unnecessary opportunity costs.
|  | |  | How Can I Choose The Right Real Estate Agency To Sell My House? » | top of page |  | |  | If you choose the wrong agency, the selling process will result in failure and it will cause major pain and regrets. Therefore, you should set a very high standard in your selection criteria to ensure that you choose the best agency.
1. Track Record Is the company a ‘reputable, established, and successful company since 1980’?
2. Results Has it produced the ‘best top of the line business results’?
3. Performance Is it one of ‘the fastest growing agencies’?
4. Team Do the agents work as a team and is the company ‘the largest agency’ in the industry as audited and awarded by the Singapore Book of Records?
5. Service Is it ‘the #1 full service agency’ and does it provide ‘the best support and service’?
6. Technology Is it ‘the leader in equipping agents with unique and leadingedge systems, technologies, and other resources’?
7. Training Does it provide ‘the most comprehensive, and intensive ongoing training programmes in the industry’?
8. Branding Has it won the prestigious Golden Brand Award at The International Brand Summit?
On record, HSR is the only company that can meet the above requirements. It offers a total solution to meet and even exceed your requirements, now and in the future.
| |  | |  | How Can I Choose The Best Agent To Sell My Property? » | top of page |  | |  | The right agent can sell your property at the best price, in the fastest time, and with absolute convenience. The wrong agent will cause heavy financial losses, emotional frustrations, and other negative repercussions.
5. Sole Agency Marketing Plan Does your agent provide you with a 12-page full coloured step-by-step plan to help you achieve success?
6. Guaranteed Performance Plan Does your agent provide you with a written agreement to achieve the best price, in the fastest time, and with absolute convenience?
7. Dress Your House For Success Does your agent provide you with a system to dress up your house so that it will stand out in the market, attract qualified buyers, and enhance the value of the house?
8. Guaranteed Results Plan Does your agent provide you with a written agreement to sell your property above valuation or you will be paid CASH?
9. Guaranteed Achievement Plan Does your agent provide you with a written agreement to sell your property at the best price in 28 days or less?
10. Guaranteed Sales Plan Does your agent provide you with a written guarantee to sell or buy your house?
11. Guaranteed Deposit Plan Does your agent provide a written agreement to return the deposit money of up to a maximum of S$8888 in the event that the seller is a bankrupt and is unable to repay the deposit?
12. Guaranteed Home Protection Plan Does your agent provide you with a written agreement to repair or replace your household breakdowns for up to 3.5 years?
13. Moving Out Plan Does your agent provide you with a comprehensive checklist on how to move out of your house with convenience?
| |  | |  | How A Minimum of 2% Service Fee Can Enhance Your Results? » | top of page |  | |  | 1.Government Gazette This minimum fee is provided in the Singapore Government Gazette, February 22, 1974.
2. World Class Campaign HSR runs a world class campaign to attract the most number of buyers. We provide more support and services as the ‘largest and best agency' in the industry. We invest in your success and help you achieve the highest price.
3. Results My HSR will work with all the agents in the industry and incentivise them to sell your property so that you will enjoy the best returns in the fastest time.
4. Savings My HSR will negotiate for you the highest price from the right buyer to cover our service fee. The buyer pays our commission so that you can enjoy the best profit.
5. Peace of Mind Buyers and sellers feel more confident and inclined to transact through a reputable, established, and successful company since 1980.
6. Success My HSR works on a success basis only. We will invest money, time, and energy to give you the best returns. If we don’t get you the best returns, you don’t have to pay us. We will do more for you!
| |  | |  | Why Is It Important To Sell Exclusively Through My HSR To Enjoy The Best Returns? » | top of page |  | |  | 1. Proven Consumer-Association (UK), Monopoly Commission, and University of Reading have proven that exclusive listing helps to achieve better results, higher prices and at a lower cost.
2. Results You will have the right to demand and enjoy greater focus, commitment, and investment to protect your best interests and it gets you the results you want.
3. Security You will avoid overexposure of your property and other potential problems so that you can enjoy the best returns.
4. Peace of Mind You don’t need to spend more time, effort, and money to achieve your desired objective. You do not have to worry about being sued by agents who introduce the buyer to your house even though the buyer bought through another agent. You may end up having to pay more commissions and legal and other charges. My HSR look after your best interest.
5. Success My HSR will work with all the agents in the industry and share our commission with them so as to achieve win-win-win results. You pay the same amount of commission and My HSR will manage the entire network of agents for you.
6. Guarantee My HSR provides you with a written agreement to sell your property at the best price, in the fastest time, and with absolute convenience. Ask your HSR real estate specialist for other results-based guarantees too.
You Have Nothing To Lose, Everything To Gain. My HSR Offers The BEST RESULTS
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