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Mr Jeffrey Hong, Group CEO

An acknowledged trailblazer and trendsetter in the real estate industry, Jeffrey Hong’s property commentaries are sought after by many local media. Jeffrey Hong’s mark his presence in the Real Estate industry since 1993; he strongly believes that if your dream is to become a millionaire, then real estate is one of the best vehicles to do it with. His desire to be successful in the real estate business has enable him to quickly learnt how the real estate development game was played in the real world, and over time developed his deal-making and entrepreneurial skills.

Thanks to his business acumen, he contributed in the development and implementation of strategies and expansion of the company by single-handedly setting up various new business units – including a corporate leasing department, an auction department, valuation & appraisal department and investment sales department in his early days of his Real Estate career in one of the largest Real Estate Agency.

Jeffrey has more than 22 years of experience in the Real Estate industry, providing a wide spectrum of Real Estate services to the local and overseas property scene. With his impressive track record and leadership ability, Jeffrey was invited to spearhead the growth and development of a 7,000 strong real estate company in 2007.

In 2010, with his entrepreneur streak and foresight of the Real Estate industry, Jeffrey decided to pursue his passion by setting up a new Real Estate agency and property development company. He managed the entire group’s operation, implementation of new business and corporate strategies and led the team of a mere 10 sales staffs to 700 sales staffs’ strength within three years. Within a short period of three years, together with a team of management staff, Jeffrey led the organisation public and listed on the Australian Securities Exchange in July 2013.

With his in-depth knowledge of the real estate market, Jeffrey has successfully driven several merger and acquisition exercises. Jeffrey often plays a synergistic role by creating a platform for real estate developers, like-minded high network investors and strategic partners to come together and collaborate on land tender and project development. He excels in projection and estimation of costing and revenue, sale and marketing as well as A&P strategy. This ensure that every project development embarks on by the consortium is viable and successful. He has successfully creates a platform and single- handled the joint venture syndication of 416 condominium units located at the eastern part of Singapore. The successful JV syndication involved 3 well-known companies, of which 2 are Singapore-listed companies.

In March 2014, Jeffrey managed to orchestrate 2 Singapore-listed companies to jointly bid for a Condominium Land located at Geylang East Avenue 1 for S$128,888,888.88M. However, due to the overwhelming response, we were placed on the 8th out of the 16 developers.

In 2014, Jeffrey vetoed to remain constant in the Real Estate industry; he decided to set up Sovereign Group of Companies to continue to set new trends in the Real Estate industry. He aims to provide unconventional real estate services to cater to the ever-changing industry player’s needs.
Jeffrey is also a co-owner and group CEO in HSR property group, a Real Estate company in Singapore having more than 1000 licensed salespersons under his management. He is also a major shareholder in a public-listed company on the Australian Securities Exchange, a Real Estate company in Singapore.

Dr. Patrick Liew

Patrick Liew MBA, MSc, BSc is the Managing Partner of Global Enterprise Exchange Pte. Ltd.. He is also a founder of Success Resources, arguably the largest personal development seminar company in the world and a major shareholder of a publicly-listed company on the Australian Securities Exchange (ASX). Previously, he was the CEO and Chairman of HSR Global Ltd, a publicly-listed company on Singapore Exchange (SGX-ST). He has also held the Regional Director position at the Gartner Group, providing strategic advisory and planning services to governments, banks and MNCs

Patrick completed a doctoral program at the University of Southern California. He also graduated with a BSc in Estate Management from Heriot Watt University, an MSc with emphasis in global business and marketing from The City University Of New York, and an MBA from Henley Business School/Brunel University.

Patrick is arguably the first person to develop a multimedia e-learning programme on entrepreneurship. He has also authored a Chinese book on business systems and was also the co-author of a Times Bookshop best-selling book on entrepreneurial leadership.

Patrick has conducted both ‘brick and mortar’ and online lessons for participants from more than 60 countries. He has also conducted keynote presentations in many international conferences, including being the first Singaporean to teach at the National Association of Realtors. Through his team at Success Resources, Patrick has organised educational conferences for prominent leaders such as President Bill Clinton, Prime Minister Tony Blair, Michael Porter, Richard Branson, Robert Kiyosaki, Donald Trump, and many other prominent leaders.

Patrick provides leadership and advisory services to many professional and charity organisations. He is actively involved in supporting humanitarian, philanthropic, and charity causes. He has helped to organise many social missions and in the process, helped to set four records in the Singapore Books Of Records and a record in the Guinness World Record.

Honours and Awards
      •   The Global Leader Award by MLMIA 2010

    •   The Asia Pacific Entrepreneurship Award 2009


    •   The Entrepreneur of The Year for Social Contribution 2008


    •   The Top Entrepreneur of The Year Award 2008


    •   Spirit of Enterprise Award 2008


    •   The Asia Brand Leadership Award 2008


Social Contributions

      •   Co-Chairman of Responsible Gambling Forum (Ministry of Social and Family Development)

    •   Chairman of Junior Achievement (Singapore)


    •   Member of School Advisory Committee of Anderson Secondary School


    •   Board member of REACH Community Services Society


    •   Board member of Wrestling Federation of Singapore, a national sports association


    •   Member on Board of Advisors of YSF Maritime Heritage Museum


    •   Deputy Registrar of Marriage and a licensed solemniser


    •   Patron, Kebun Baru Grassroots Organisation


    •   Active grassroots leader


    •   District Councilor, Central CDC